According to the company's new Marketing Communication to Children policy, Nestlé will no longer advertise products such as candies, ice cream, and beverages with added sugars to children under the age of 16.
As part of its efforts to make balanced diets more accessible to people around the world, the company will update its responsible marketing practises globally beginning in July 2023. The new voluntary restrictions are in addition to Nestlé's existing policies, which include a ban on product marketing communication targeting children between 0 and 6 years of age, and of not marketing biscuits, sugar, chocolate confectionery, and water-based beverage products with advertising.
The new prohibitions apply to all marketing mediums, including television, online platforms, social media, and gaming.
As part of the revised policy, Nestlé said that it will not gather data from minors and will only collaborate with social media influencers who are at least 18 years old.
Nestlé's new program follows Unilever's recent statement that it will discontinue marketing food and beverages to youngsters younger than 16 years of age.
In a statement announcing the new regulations, Nestlé urged other firms to adopt similar measures to promote the health and safety of children.