If there’s one reality business leaders quietly acknowledge today, it’s this: strategy has never felt more uncertain. Markets shift faster than plans can be finalised, competitors emerge from unexpected directions, and technologies rewrite industry rules almost overnight. Many of the playbooks that once felt dependable now seem increasingly outdated. A few weeks ago, I met a founder in Bengaluru who said something that stuck with me. He smiled, shrugged, and said, “Honestly,