What does it really mean for a company to succeed? People argue about this everywhere—from boardrooms to courtrooms to business schools. The question seems simple but the answers are all over the map. Most laws tell company directors to act in the “best interests of the company” or to “promote the success of the corporation.” But let us be honest—nobody agrees on what success actually means. Is it just making money fast? Is it about growth over decades? Winning the market? Sa