There used to be a fairly easy line a company could reach for: “we didn’t set the price, the software did.” Enforcers have quietly taken that line away. Not understanding what your own pricing tool is actually doing is starting to look less like an excuse and more like the problem itself. This isn’t a story about artificial intelligence getting smarter. It’s a story about governance catching up to a risk that’s been sitting inside ordinary pricing software for a while now, mo