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Business Essentials: The Complete Enterprise Toolkit - II

Upon completion of this programme, you will develop a customer-centric and future-oriented marketing mindset to promote sustainable growth in your organisation, or organisations you might work with in the future. Additionally, you will delve into the foundational topic of finance and economics-valuation. You will gain a comprehensive understanding of how key concepts are applied in financial decision-making and investment strategies.

Module 1: Customers and Marketing

In Unit 1, you will explore key marketing concepts and frameworks that shape effective business strategies. You will establish a shared understanding of marketing and its role within an organisation, while examining the importance of customer centricity in driving long-term success. The module introduces the Segmentation-Targeting-Positioning (STP) model, a strategic framework that helps businesses identify and engage their most valuable customers. You will also gain insights into the marketing mix (4Ps) and how organisations use it to create and deliver impactful marketing strategies. Through practical applications and critical discussions, you will be equipped with the foundational knowledge needed to develop customer-focused marketing approaches.

In Unit 2, you will apply key marketing frameworks to real-world scenarios, developing strategies for market segmentation, targeting, and positioning. Through case studies, you will assess brand strategies, refine positioning, and optimise the marketing mix (4Ps) for different customer segments. Finally, you will apply these concepts to your own organisation or a familiar brand, crafting a customer-centric strategy to engage new or underserved markets effectively.

Module 2: Finance and Economics

In Unit 1, you will build a strong foundation in business valuation by exploring key financial concepts and frameworks. You will examine capital structure, Enterprise Value (EV), and the impact of compounding interest on investment decisions. The module also covers essential valuation methods, including Net Present Value (NPV) and Discounted Cash Flow (DCF) analysis, equipping you with the tools to assess financial viability and make informed business decisions.

In Unit 2, you will transition from valuation theory to practical application. You will explore comparables analysis ("comps"), a key method for valuing companies based on industry benchmarks. A real-world case study will bring these concepts to life, demonstrating their use in Business Essentials: The Complete Enterprise Toolkit - II March 2025 practice. Finally, the module will introduce financial modelling through the lens of a Leveraged Buyout (LBO), preparing you to apply valuation techniques in complex financial scenarios.

Programme Learning Outcomes

By the end of the programme, you will be able to:

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Curriculum Disclaimer

Please note that this course curriculum is provisional. As part of our commitment to continuously enhancing the learning experience, there may be changes made to the course content before or during your enrolment to reflect the latest industry insights and best practices.

What to Expect

Course Format and Learning Approach

You will engage in a dynamic, interactive learning experience designed to fit into your schedule. This online course requires 25 hours of total learning time, including content exploration, activities, research, and assessments. You will progress at your own pace while benefitting from structured guidance and a live session related to current research in the business world that reinforces key concepts. Our approach is practical and application-focused, ensuring that you develop skills you can use immediately. Through interactive exercises, scenario-based assessments, and critical reflection, you will engage with the content in a way that deepens your understanding and enhances realworld problem-solving abilities.

Course Structure and Learning Activities

You will progress through a structured learning pathway that includes:

Blended learning experience: Most of your learning will take place asynchronously, allowing flexibility while maintaining engagement through structured activities. You will also participate in one live session, where you will interact with an expert to discuss key themes and enhance your understanding.
Practical scenario-based learning: You will work through real-world scenarios that help you apply knowledge effectively, improving retention and problem-solving skills.
Formative assessments: You will track your progress and reinforce key concepts through regular quizzes, self-assessments, and knowledge checks. You will also work on interactive and applied exercises, such as case studies, digital tool evaluations, and critical reflections, ensuring building practical competencies. AI literacy activities develop the ethical and effective use of AI technologies across various business applications, enhancing decision-making and innovation.
Engagement with peer-reviewed journals: You will read peer-reviewed research to gain a strong theoretical foundation alongside practical applications.

Assessment & Application

To ensure you can apply what you’ve learned, you will complete:

This course structure is designed to keep you engaged, enhance knowledge retention, and build the skills necessary to excel in your field. With an evidence-based learning approach, you will gain both the theoretical understanding and hands-on skills necessary to make an impact.