Emerging markets face significant hurdles in ESG reporting owing to fragmented data and limited digitisation. AI and supporting technologies offer practical solutions to bridge these gaps, enabling accurate measurement and goal achievement. This blog explores the challenges and tech-driven pathways forward. ESG Data Challenges in Emerging Markets Emerging markets like those in Southeast Asia, Africa and Latin America struggle with ESG data scarcity. Unlike developed economies

In the modern age, where the promotion of sustainability has emerged as a preeminent focus of corporate storytelling and consumer decision-making, greenwashing , the practice of making misleading claims regarding environmental efforts, has the potential to pose reputational risk. Any corporation, whether a giant global firm that misrepresents its eco-friendly efforts or a startup that speaks to its sustainable mission in overly vague terms, diminishes trust. However, side by