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India's Startup Journey: Can Corporate Governance and Domestic Funding Be the Keys to Success?

The Indian Startup Ecosystem has been experiencing a phenomenal surge, establishing the country as a hotbed for innovation and entrepreneurship. This growing scene is not only changing India's economy but is also putting the country on the verge of becoming a global leader in startups. A diverse range of industries, from technology to healthcare, as well as a young, tech-savvy community, have driven this rapid growth. India's unique market conditions make it easy for startups to come up with new ideas and grow at a speed that has never been seen before.

However, navigating the path to success hasn't been devoid of challenges. For India to achieve 'developed nation' status, Amitabh Kant, a prominent G20 sherpa and a key figure in shaping India's economic strategies and former chief executive officer of the National Institution for Transforming India (Niti Aayog), Government of India, stated that the country needs to have more large businesses like Adani and Ambani. 

At the Business Standard Manthan event, Amitabh Kant engaged in a discussion with Nivedita Mookerji, executive editor of Business Standard, shedding light on India's participation in the G20 and its development path.

"We need many more Adanis, Ambanis, Tatas, and Marutis... and many more large companies, because they create their ecosystem of Tier-II to Tier-IV manufacturers, Micro, Small & Medium Enterprises (MSMEs), Small & Medium-Sized Enterprises (SMEs), and micro businesses... This also facilitates job creation," Kant said.

However, among the myriad challenges, two critical areas stand out, necessitating immediate and focused improvement: Corporate Governance in Startups and Domestic Funding.

  Corporate Governance

  1. Corporate Governance: As Indian startups go global, strong corporate governance models become more and more important. Maintaining investor trust, making sure regulations are followed, and encouraging a culture of openness and responsibility all depend on good governance practices. Startups need to move beyond their often unstructured early stages and adopt official governance systems that can help them grow while also protecting the interests of all stakeholders.

  1. Domestic Funding: Even though India has had a huge startup boom, it is still hard to get access to domestic capital. There have been a lot of foreign investments in Indian startups, but the country needs better domestic funding channels right away to make sure that startups have a variety of ways to get money. Improving the domestic funding for startups in India environment is important for making the ecosystem more resilient, lowering reliance on foreign capital, and protecting startups from the ups and downs of the global market.

The Indian Startup Ecosystem needs to deal with these problems if it wants to keep growing and eventually become a world leader. Companies need to improve their governance and find more local funding sources. This is important for startups, policymakers, investors, and everyone else in the ecosystem. All of these changes could make the Indian startup environment more mature, stable, and competitive on a global scale.

The Role of Corporate Governance in Startups Success

People often think of "corporate governance" as a business buzzword, but it means setting up a set of rules, practices, and processes that guide and control a business. Integrating strong corporate governance principles may seem too early or even counterintuitive for companies, which usually start as unofficial groups to grow quickly. But as these things get bigger, it's impossible to say enough about how important this kind of structure is.

Building Trust and Attracting Investment

A strong governance system is a sign of dependability and long-term success for investors, whether they are from the United States or another country. This demonstrates a startup's commitment to transparency, fairness, and accountability. 

  • Transparency: One of the most important parts of good corporate governance is being transparent and honest. A culture of trust grows in startups that make transparent communication about their operations, financial performance, and strategic choices a top priority. These openness measures make sure that buyers know about the business's health and direction, which helps them make smart choices about their investments. In a market known for being volatile and hard to understand, this level of clarity gives buyers peace of mind that their money is being well managed.

  • Fairness and Accountability: Fairness in treating all stakeholders and accountability for actions are pillars of good governance that further enhance a startup's appeal to potential investors. A startup that demonstrates a commitment to fairness ensures that no stakeholder group is unduly privileged over another, thereby protecting the interests of minority shareholders. Accountability mechanisms, such as independent audits and board oversight, ensure that the startup's management is accountable for their decisions and actions. This creates a safe investment environment, encouraging both domestic and international investors to commit their resources with confidence.

India's market is very competitive and always changing. New businesses that put corporate governance first from the start have a better chance of getting the money they need to grow.

Negative Consequences of Weak Corporate Governance in Startups

  • Scams: Corruption, insider trading, and false financial reporting are a few of the problems that can happen when corporate governance is weak. These kinds of scandals can destroy the value of a company's shares, hurt the interests of stakeholders, and do a lot of damage to its image. There are many examples in the business world of how weak governance has allowed unethical behaviour to thrive, resulting in high-profile scams and failures.

  • Financial Mismanagement: Businesses that don't have good governance systems are more likely to make bad strategic decisions, take on too much risk, and do things that could put their finances at risk. These businesses could have issues like not having enough cash on hand, having too much debt, or even going bankrupt. Poor governance can make it hard to keep an eye on how money is being spent, which can lead to bad management and financial problems.

  • Loss of Investor Confidence: Strong corporate governance is becoming more and more important to investors when making investment choices. Investors may lose faith in a company with bad management, which can cause the share price to drop and make it harder to raise money. This can be especially bad for new and growing businesses that need access to cash to grow and expand.

  • Regulatory Penalties and Legal Issues: Weak governance structures often fail to ensure compliance with relevant laws and regulations, exposing the startup to legal risks, fines, and sanctions. These issues can consume significant resources, detract from core business activities, and damage the company's reputation.

  • Strategic Misdirection: Without clear governance and oversight, startups might lack strategic direction, leading to hasty or ill-considered decisions that do not align with the company's long-term objectives. This can result in missed opportunities, wasted resources, and strategic misalignments.

  • Reputational Damage: The fallout from scandals, financial mismanagement, and legal issues can severely damage a startup's reputation. Rebuilding trust with customers, investors, and partners after such damage is challenging and can significantly hinder a company's ability to compete and grow.

  • Internal Conflicts: The absence of well-defined decision-making frameworks and accountability systems can result in disagreements within the organisation between the founders, management, and staff. Conflicts of this nature have the potential to impede operations, hinder morale, and impair production.

Moreover, as Indian startups aim for global expansion, understanding and adhering to international standards of corporate governance become crucial. This not only helps in navigating diverse regulatory landscapes but also in building global partnerships and customer trust.

The Impact of Strengthening Domestic Funding for Startups in India

Although Indian Startup Ecosystem has seen a lot of foreign investment, more and more people agree that the country needs to improve its local funding sources. This change could have many effects on the ecosystem's ability to stay healthy and continue functioning on its own.

Foreign investment has played a pivotal role in propelling Indian startup ecosystem to its current heights of global recognition and success. International investors have been instrumental in providing not just capital but also valuable expertise, global market access, and operational know-how to Indian startups. This influx of foreign funds has catalysed innovation, spurred job creation, and fostered a culture of entrepreneurship across the country. However, while foreign investments have fueled rapid growth, they have also exposed Indian startups to global economic volatility and foreign policy shifts, underscoring the critical need for a robust domestic funding infrastructure.

Importance of Strong Domestic Funding Infrastructure

A strong domestic funding infrastructure is fundamental to the sustainable growth of Indian startup ecosystem for several reasons:

  • Reduced Dependency on Foreign Capital: Startups can lower their risks related to global financial instability and changes in foreign policy that might affect the flow of international investments by getting money from more than one source. This makes the funding situation more stable and predictable.

  • Stability in Funding: Domestic funding sources, such as local venture capital, angel investors, and government-backed funds, can offer a more stable and reliable flow of capital, especially in times of global economic downturns or geopolitical tensions that might deter foreign investments.

  • Alignment with Local Market Needs and Priorities:  Investors from the same country often have a better idea of how the local market works, how culture affects it, and how the rules apply. Startups can use this information to better shape their products and services to the wants and needs of Indian customers, which will improve their market fit and chances of success.

  • Encouragement of Entrepreneurship: A strong domestic funding scene makes more people want to become entrepreneurs because they know they can get the help they need to grow their businesses. This could make the culture of a company more active and open to new ideas.

  • Economic Sovereignty: Strong domestic funding ensures that the economic benefits of startups, such as job creation and technological advancements, remain within the country. It helps build an economy that is self-reliant and less influenced by external economic pressures.

  • Long-term Growth: Domestic investors are often more patient with their investments, understanding the long-term nature of startup growth. This patience is crucial for startups that are in sectors requiring prolonged periods of development and scaling.

Potential Sources of Domestic Funding for Startups in India

  • Angel Investors: Affluent individuals who fund ventures frequently do so in return for convertible debt or ownership equity. An increasing number of accomplished business leaders and entrepreneurs in India are eager to invest in the next generation of startups. Angel investors contribute not only financial resources but also impart business acumen, industry connections, and invaluable guidance.

  • Venture Capitalists (VCs): Attracted by the Indian market's enormous potential, VC firms are concentrating more and more on the country. These corporations furnish substantial financial investments, strategic counsel, and operational assistance to facilitate the expansion of ventures. Local venture capital firms are essential for bridging the substantial funding deficit during the growth phases of startups.

  • Public Markets: The ability to obtain funding from public markets via Initial Public Offerings (IPOs) is of paramount importance for established companies that are prepared to expand their operations. To bolster the feasibility of this conduit as a domestic capital source, it is imperative to establish a regulatory framework for listings that is more accommodating to startups.

  • Government Funds and Initiatives: To assist businesses, especially in their infancy, the Indian government has established several funds and initiatives. The aforementioned initiatives comprise the Startup India Initiative, the Fund of Funds for Startups (FFS), and several state-level programmes. Government support has the potential to substantially bolster investor confidence and incentivize additional private investments within the ecosystem.

Implementing Best Practices in Corporate Governance

Addressing the challenges in corporate governance and enhancing domestic investment are pivotal steps towards solidifying the foundation of the Indian startup ecosystem. Implementing solutions for these areas can drive sustainable growth and foster a more resilient and globally competitive environment for startups.

Improving Corporate Governance Standards

Enhanced Regulatory Frameworks: The implementation of regulatory standards that are unambiguous, all-encompassing, and enforceable can provide valuable guidance to entrepreneurs as they endeavour to organise their governance practices efficiently. In addition to guaranteeing accountability, transparency, and fairness, these frameworks ought to be adaptable to the ever-changing nature of startups.

Education and Training: Offering education and training programmes for startup founders and board members on the principles of good corporate governance can significantly improve governance standards. Understanding the long-term benefits of such practices, including attracting investments and maintaining sustainable growth, can motivate adherence to high governance standards.

Adoption of Best Practices: Startups can establish a standard by promoting the adoption of best practices implemented by market leaders on a local and international scale. This entails the implementation of measures such as the establishment of autonomous committees, the regular performance of audits, and the assurance of transparent financial reporting.

Promoting Good Governance: To foster enhancements in this domain, one may offer incentives to startups that exhibit commendable corporate governance practices, such as access to supplementary funding opportunities or tax benefits.

Incentivizing Domestic Investment in Startups

Tax Incentives: The implementation of tax incentives that reward corporations and individuals for investing in startups has the potential to substantially increase domestic funding. Potential measures to encourage such activities encompass tax incentives for capital gains, income tax deductions for startup investments, or preferential tax treatment for venture capital firms and angel investors.

Simplifying Investment Processes: By reducing regulatory obstacles and streamlining the investment procedure, the Indian startup ecosystem can attract a greater number of domestic investors. This encompasses streamlining the procedures involved in establishing venture capital funds, facilitating crowd-funding initiatives, and arranging angel investments.

Public-Private Partnerships: Promoting public-private partnerships can facilitate the establishment of additional avenues for funding that cater to the needs of entrepreneurs. This includes the creation of co-investment funds in which the government matches private investments in businesses, lowering the risk for private investors.

Financial Education and Awareness:  By augmenting financial literacy and awareness regarding the prospective advantages of investing in startups within the domestic populace, one can expand the reservoir of prospective investors. This entails the coordination of workshops, seminars, and media campaigns that educate individuals on how to invest in ventures and highlight successful investment stories.

Development of Secondary Markets: The establishment of secondary markets to facilitate the trading of private company shares can offer liquidity alternatives to early investors, thereby enhancing the appeal of investments in startups. This may foster greater interest among domestic investors in startup investments as a feasible component of their overall investment portfolio.

Through the implementation of these proposed solutions, it is possible to elevate the standards of corporate governance within the Indian Startup Ecosystem and foster a more favourable atmosphere for domestic investments. Implementing a dual strategy will not only effectively tackle the immediate obstacles but also establish a foundation for an Indian startup ecosystem that is both sustainable and globally competitive.


The synergy between solid corporate governance and significant domestic investment demonstrates the holistic strategy required for the Indian startup ecosystem's long-term growth. These factors work together to form a foundation that not only serves the immediate growth demands of startups but also prepares them for global economic engagement. As India establishes itself as a worldwide leader in innovation and entrepreneurship, focusing on these areas would ensure the long-term success and resilience of its companies. With the correct emphasis on corporate governance and local funding, the Indian startup ecosystem may reach its full potential, greatly contributing to the country's economic growth and global innovation environment.

Our Directors’ Institute- World Council of Directors can help you accelerate your board journey by training you on your roles and responsibilities to be carried out in an efficient manner helping you to make a significant contribution to the board and raise corporate governance standards within the organization.

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