There’s something slightly strange about how sustainability is talked about today. Every company seems to have a climate story. Open any annual report and you’ll find pages on carbon targets, responsible sourcing, ESG performance, net-zero roadmaps. The language is confident. The graphics are polished. The commitments stretch to 2030, 2040, and 2050. And yet, the more companies talk about being green, the more the word greenwashing  shows up in headlines. That tension is hard

In the modern age, where the promotion of sustainability has emerged as a preeminent focus of corporate storytelling and consumer decision-making, greenwashing , the practice of making misleading claims regarding environmental efforts, has the potential to pose reputational risk. Any corporation, whether a giant global firm that misrepresents its eco-friendly efforts or a startup that speaks to its sustainable mission in overly vague terms, diminishes trust. However, side by